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AI ad films
Cinematic commercials for TV and digital campaigns.
AI films, directed by people.
Ad films, music videos, short-form and product visuals, produced with generative AI under human creative direction.
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In short
X DOT AI produces ad films, music videos and social content with generative AI. A human director leads every project from concept to delivery. An AI ad film typically takes 5 to 10 working days, against 4 to 8 weeks for a traditional production.
(01) Formats
What we make.
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AI music videos
Concept, production and delivery, including original AI music.
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Short-form content
Reels, shorts and stories built for social.
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Product and brand visuals
AI images, video and assets for e-commerce and campaigns.
(02) Work
Ad films and campaigns.
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(03) Music
Original AI music.
Songs composed, voiced and visualised with AI, led by the director of Meri Coffee, India's first AI-generated song.
(04) Process
Three passes, one director.
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Empathise and define
A deep dive into the brand, the audience and the objective.
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Ideate and create
Concept development and production with generative AI tools.
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Test and evolve
Feedback loops and refinement until the film earns its place.
(05) Answers
Film questions.
How long does an AI ad film take?
Typically 5 to 10 working days, compared with 4 to 8 weeks for a traditional production.
Is the film fully made by AI?
The images, motion and often the music are generated with AI. The idea, direction, edit and final judgement are human.
Which industries do you make films for?
Technology, entertainment, music, fashion, FMCG, education, healthcare and real estate, among others.